British-Canadian designer Philippe Malouin is known for his high-quality, durable, and practical products. His design speaks in a simple, geometric language that is universally understandable. The designer believes that from a young age, people recognize basic geometric shapes, and therefore, understandable design has a calming effect on them. Malouin’s goal is to refine and simplify design so that, in the end, his creations develop a strong, sophisticated design identity that people have an innate attraction to.