The HAY Outdoor Market collection, created in collaboration with Jasper Morrison, invites a renewed appreciation of outdoor living – from spontaneous trips into nature to quiet moments on a balcony or terrace at home. It is a versatile collection that brings together furniture, textiles, and everyday accessories, allowing you to effortlessly create a comfortable and functional setting in any environment.
The collection is defined by a clear, understated aesthetic and a practical approach to design. Lightweight folding furniture, portable solutions, and thoughtfully considered details offer the flexibility to adapt to different situations – from casual picnics to extended time outdoors. Materials such as beech wood, stainless steel, and recycled polyester ensure durability and resilience, while maintaining lightness and ease of transport.
Guided by the “super normal” design philosophy, the collection focuses on simple, everyday objects that naturally integrate into daily life through their functionality. These are items that do not demand attention, yet gradually become essential. A subtle colour palette and striped textile patterns give the collection a distinctive character, balancing aesthetics with practicality.
HAY Outdoor Market represents a flexible approach to outdoor living – enabling people to create, adapt, and enjoy meaningful moments both in urban settings and in nature.