"Normal Studio" is a Paris-based design studio founded in 2006 by Jean-François Dingjian and Eloi Chafaï. In their work, the duo aims to promote elemental design – one that goes beyond trends and encourages the creation of long-lasting objects through timeless expressions. Their design philosophy: „We always strive to encourage elemental design. This means less dependence on the formal exploration of the object itself and more focus on the tool that creates it, acting as the guiding star in the early sketches of any project. Our approach is deeply rooted in the social and cultural values discovered through the design process, helping us create ageless objects that transcend trends.“