Pholc, the Swedish brand founded by Maja and Samuel Norburg, was born from the ambition to define what Swedish design means today. In Pholc’s view, it is not traditional minimalism - it is expressive calm. Character without noise.

Pholc creates lighting with a truly distinctive character. Subtle, yet never neutral. Each Pholc piece becomes an interior focal point - an object that not only illuminates, but shapes the atmosphere of a space and sparks curiosity.

The brand continuously balances between the familiar and the unexpected. Between classic and bold decisions. By collaborating with creators from different fields, Pholc explores new forms, new proportions, and new modes of expression - always guided by a clear aesthetic direction.

Pholc designs with a strong conviction - to remain expressive, relevant, refined, and conscious. This means maintaining an ongoing dialogue with the present: observing, analysing, sensing the context, and creating solutions that not only respond to the times, but help shape them. Expressiveness here is not decorative - it is character. Relevance is not a fleeting trend, but the ability to remain meaningful. Refinement is not luxury, but the balance of proportion, materiality, and light.

Pholc - contemporary Swedish design